Published:
24/03/2003
Right of Reply email sent:
24/03/2003

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Blooming Britain

East Kilbride
Dedicated Page in the Public Domain
Complainant:
Mr D Rosewarne
Town/City of Residence:
Essex

For Valentines Day, I ordered a “Silk red rose in presentation cylinder” for my partner from www.bloominbritain.com on 12th February costing £9.99 plus £4.45 for postage. I filled in the online form, and specified 14th February as the delivery date.

I received a confirmation email on 12th February confirming this order and that my card would be debited and that the agreed delivery date would be Valentines Day.

The rose was not delivered on 14th February, prompting me to send a high priority email on the same day informing them that it had not arrived and asking how I might be refunded. This email was never replied to, and the contact details I was required to give at the ordering stage, ie phone numbers and email addresses, were never used.
On 17th February the rose was delivered. The late arrival of this Valentines gift obviously caused me and my partner a great deal of embarrassment.

To make matters worse, when my partner opened the “presentation cylinder” (in fact a poster tube), it was discovered that the “silk” rose was in fact foam. I had paid £9.99 for a foam rose!

On 18th February at 9.40am I rang the company to complain. I was asked for a contact telephone number and told that a customer services representative would contact me. I was not contacted until 20th February. As it was an inconvenient time I responded to the message left on my voicemail on 21st February. I left my contact details on an answer machine at approximately 9.45am, and was called back in the early afternoon.

Whilst the customer services representative that I spoke to was very polite, he failed to understand that as an online trader they are obligated to offer customers a full refund if the goods do not arrive on an agreed delivery date. Since they offered customers the service of choosing a delivery date online, they must also offer them a commitment to abide by that agreement – particularly when they confirm the arrangement via email.

The gentleman also neglected to answer my complaint regarding the quality of the gift, and could not satisfactorily explain why the delivered rose was not what had been described on the site. The only compensation he offered was a refund of the postage costs. Considering the inadequacy of the customer services staff to respond to my initial complaints, and the inaccuracy of the product description, I do not consider this to be suitable compensation, particularly as the Office of Fair Trading states that online shoppers are entitled to:

o Clear information about the goods or services offered before you buy
o A full refund if the goods or services are not provided by the date you agreed
(Office of Fair Trading web site)

After experiencing these problems , I visited the Which? webtrader site - as Blooming Britain feature their logo as a seal of quality - to check what guarantees I was offered by shopping with a company that was a member of the scheme. This is when I discovered that the Which? webtrader scheme was closed on the 31st of January and that the online traders associated with the program were required to have removed the web trader logo from their site by the same date. By letting this logo remain they have offered myself and other customers an assurance of standard that no longer exists.

On February 23rd I wrote them a letter, containing much of what I have written here. Suprise, suprise - no response. A week later, the Which? logo disappeared from their site, and another appeared - a customer service award from The Euro Award Index. Upon contacting The Euro Award Index, I received a nice email telling me they had never heard of Blooming Britain and that they had no right to feature such a logo.

The fact that I have been treated badly as a consumer isn't the only issue here. ...




  Editorial Comments

update on 1 April 2003: Mr Rosewarne wrote:'I've discovered that Blooming Britain changed their address around the same time that your letter was sent to them. Would it be possible to send another, as I'm not sure it will have arrived?'

Editor: We sent an email which shouldn't be affected by a change of office address. However, the emal has been re-sent.



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